Triggered Sending Approval

Triggered sending approval is built for Salesforce, Marketo, Eloqua, and Hubspot to provide a layer of protection for your triggered sends.  Rather than triggers coming directly to Sendoso and automatically going out to whoever triggers, they will instead be added to a queue for a Manager or Admin user to approve or reject. 


Setup Flow

The setup flow will be very similar to Sendoso’s current trigger send setup, with an additional checkbox to “require approval” while setting up the touch details. 

  1. Navigate to and select “Create new touch” or edit an existing triggered touch.
  2. Choose the content of the send and continue to next step. 
  3. Verify the send details on the next screen.
  4. On the touch details screen, make sure the touch type is set to Triggered, and you will notice a new option to “Require Approval” appear underneath. 
  5. On the next screen, confirm which tool you will use to trigger touches and complete the recipient mapping.
  6. Choose who will be notified when a send is pending.
  7. Map the touch to a Salesforce Campaign for ROI tracking. 
  8. Finish the touch.


Approval Flow

The approval flow lives on the “Send” page in Sendoso for any Manager or Admin user. 

  1. Navigate to
  2. Here you will be able to filter by touch and view all sends that are pending Manager or Admin approval.  If the sends are missing required info (Street Address, City, State for example) you will be able to add this information at this time by clicking on the name of the recipient. 
  3. While viewing the list of pending sends, you are able to approve on a one by one basis by selecting the green check mark on the right side of the page.
  4. You are also able to bulk approve by checking the box to the left of each recipient’s name and selecting the approve button at the bottom of the screen.
  5. Once sends are approved, they will be tracked as normal in the Send Tracker and updates will be pushed to the respective CRM.


All approval requests will remain in the queue for 10 days and then expire. 

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